So I bought my town’s domain name, SouthOrange.com…

What started as a simple domain search turned into a three-year pursuit to acquire SouthOrange.com and build something useful for the local community.
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WORLDSTAR: When People Started Acting for the Internet

WorldStarHipHop didn’t just go viral, it changed how people behave. The story of how raw internet chaos turned into a real-world instinct.
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PostSecret.com: The Site People Mailed Their Deepest Secrets To

Millions of anonymous secrets, mailed by hand. How PostSecret turned private thoughts into a quiet, global ritual of honesty.
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I Made a Silly Domain Game, and Now I’m Addicted

Rob Schutz, founder of Snagged, shares the story behind the domain game he created, "Is It Snagged." It's a weirdly addictive game where you guess whether domains are taken or available, discover surprisingly great names, and occasionally spiral into buying one.
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Whisky.com: From Free Domain Registration to a $3.1 Million Sale

The Whisky.com domain sold for $3.1M in 2014. Discover how Michael Castello’s patience and Whisky.de’s vision turned it into a global whisky hub.
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FFFFOUND!: The Invite-Only Site That Shaped Internet Aesthetics (Before Pinterest Won)

FFFFOUND! was an invite-only platform that influenced modern design and internet aesthetics years before Pinterest. Here’s why it mattered and why it disappeared.
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Maddox.xmission.com: The Internet’s First Angry Influencer

Early bloggers and “influencers” were just a bunch of nerds putting themselves out there, often because they were operating on the edges of internet culture before anyone else had fully caught. And also because most people didn’t even understood how to publish something online in the first place. One of those early voices belonged to a guy named George Ouzounian, who was known online as “ Maddox.”
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The Foundational Cases That Defined Bad Faith on the Internet

Before the internet could have ownership, it needed rules.
The first domain disputes weren’t about edge cases or nuance. They were about something more basic: what counts as abuse, and what doesn’t.
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The Ultimate Guide to Negotiating Domain Deals Like a Pro

Real-world scripts, psychological tactics, valuation methodology, and deal-closing strategy
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Jelli.com: The Radio Station Run by Its Listeners

Jelli turned radio into a real-time, listener-controlled experience where songs could be voted off mid-play. This experiment reshaped how we think about media, proving that while interactivity intrigued audiences, true value emerged in the ad-tech infrastructure it left behind.
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Madonna.com: The Porn Site That Rewrote Domain Ownership

At the height of her fame, when Madonna was arguably the most recognizable woman on the planet, there was a strange gap between her cultural dominance and her presence on the internet. If you typed “ Madonna.com” into a browser in the late 1990s, you didn’t land on anything resembling her brand, her music, or her world. You landed on a porn site.
That disconnect captures something important about the early internet. It was built on one simple rule: whoever got there first, won.
And for a brief window, that rule held.
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Inside Inertia: Why Jeff Lawson Left Twilio to Build a $450M Fusion Energy Company

Jeff Lawson, former CEO of Twilio, is now building Inertia, a $450M fusion energy startup working to make clean, scalable power a reality.
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The Shady Side of Domain Names…

An inside look at the gray areas of the domain market, from fake brokerage and phantom ownership to trademark threats, inflated valuations, and how founders quietly get taken advantage of.